Wellify, a rapidly growing direct-to-consumer (D2C) health and wellness platform by Piramal’s Consumer Product Division (CPD), has announced its collaboration with the Open Network for Digital Commerce (ONDC). This strategic move aims to harness ONDC’s extensive scale to amplify Wellify’s reach in the retail space.
By integrating with the ONDC Network, Wellify’s D2C catalogue, featuring brands such as Lacto Calamine, Littles, CIR, Tri-Activ, Women’s intimate health range, and Tetmosol, becomes discoverable to buyers across the evolving ONDC Network. This integration facilitates seamless transactions and presents the opportunity for consumers to explore Wellify’s diverse product range while shopping on various buyer apps within the expanding network.
As a leader in the D2C sector, Wellify stands out with its innovative offerings in skincare, baby care, women’s intimate health, home essentials, and more. Leveraging the Shopalyst ONDC connector, the platform aims to establish multiple consumer touchpoints through disruptive innovations.
T Koshy, CEO and MD, ONDC, commented, “Wellify joining the ONDC Network represents a key step in India’s health and wellness landscape. This collaboration opens the doors to a healthier and more accessible future for all. Through ONDC, we are determined to revolutionize the way consumers access and experience a well-rounded and healthier lifestyle.”
Nitish Bajaj, CEO, Piramal CPD, expressed excitement, saying, “We are thrilled to be one of the first players in the health and wellness space in India to join the ONDC Network. As a company that is always looking to innovate and disrupt the market, joining the ONDC Network will help Wellify achieve additional scale. This integration will help us widen our reach, be easily accessible to consumers across the country, and provide them with our innovative range of products.”
Girish Ramachandra, CEO of Shopalyst, added, “We are excited to collaborate with Piramal Group in their journey to join and thrive on the ONDC Network. We believe in the transformative potential of ONDC for brands to get discovered by consumers and grow their online sales.”
Wellify, Piramal’s D2C store, has experienced exponential growth over the last 18 months, contributing significantly to Piramal CPD’s overall e-commerce revenue, with a trajectory set to reach 10 percent by FY24.
Source: Indian Retailer