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Swedish Eyewear Brand CHIMI Forays into Indian Market

CHIMI, a Swedish eyewear brand, has announced its launch in India. The brand has been introduced in India by BRDG Group, global brand management company. As per the company, the arrival of CHIMI in Indiais aimed to meet the needs for considered, convention-defying and protective unisex eyewear.

Talking about the launch, Charlie Lindström, co-founder, CHIMI, said, “Launching in India is exciting to witness our designs, inspired by Scandinavian minimalism and futuristic aesthetics, transcend geographical constraints. India, with its rich tapestry of culture and vibrant diversity serves as the perfect canvas for our multifaceted catalogue.”

Additionally, the brand’s commitment to following intuition and passion complements the diverse and vibrant culture of India. Moreover, the brand’s sunglasses have been worn by Hailey Bieber and Abel ‘The Weeknd’ Tesfaye, and are also spotted on Kendall Jenner, Rita Ora and Billie Eilish to Alicia Keys and Beyoncé.

“We are happy to launch CHIMI, a cult Swedish eyewear brand in the vibrant Indian market. As a channel partner, we are committed to elevating consumer experiences and introducing a global celebrity favourite brand like CHIMI in India aligns perfectly with our ethos,” Magnus Toveberg, director, BRDG Group, added.

Furthermore, CHIMI will be available for shopping on CHIMI-online.in and https://luxury.tatacliq.com/chimi. The brand has also planned to expand its presence on other online marketplaces and will soon be present in exclusive luxury offline stores.

Source: Financial Express