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MAGGI’s Innovative ‘Apna Food Business’ Initiative Empowers Culinary Enthusiasts Across Nation

MAGGI is pleased to announce the latest installment of its distinctive program, ‘MAGGI Apna Food Business.’ This edition marks a significant stride as MAGGI endeavors to support emerging home cooks throughout the nation. With a commitment to empowering aspiring content creators, MAGGI seeks to equip them with the necessary skills and knowledge to thrive as successful culinary content creators.

Notably, the winners stand a chance to secure Rs 5 lakhs in seed capital, fostering the establishment of their own online food channels. With a legacy spanning four decades in India, MAGGI has been a stalwart companion, kindling the culinary curiosity of aspiring chefs. The MAGGI portfolio has played a pivotal role in enabling millions of homemakers and foodpreneurs to captivate audiences with exceptional dishes daily.

Aligned with the objective of nurturing culinary talent and innovation, MAGGI Apna Food Business offers individuals an ideal platform to embark on their journey as food content creators. Additionally, each participant receives a meticulously curated starter kit containing essential tools and guidance essential for venturing into the realm of food content creation.

Rajat Jain, Director, Foods Business, Nestlé India, said, “MAGGI has evolved into a symbol of empowerment, innovation, and a celebration of the culinary arts. ‘MAGGI Apna Food Business’ is a testament to our unwavering commitment to celebrating chefs and being their ally.” He expressed gratitude to partners such as India Food Network and prominent food influencers like Kabita Singh, Madhura Bachal, Teja Paruchuri, and Tanhisikha Mukherjee for their collaboration in this endeavor.

In India, many individuals with exceptional culinary skills aspire to venture into content creation. However, they often lack the necessary direction, expertise, and resources to initiate their online food channels. MAGGI Apna Food Business is crafted to provide the initial support required to transform their aspirations into reality.

Registration for ‘MAGGI Apna Food Business’ is currently open, inviting aspiring food content creators to seize this remarkable opportunity.

Source: Indian Retailer