Balenzia, a leading socks and accessories brand has strengthened its retail presence with the launch of a new store at the Mumbai international airport.
The store is located at terminal 2, international departure of Chhatrapati Shivaji Maharaj International Airport (CSMIA). With this addition, the brand has taken its count to 18 stores in India with the latest addition being the first store at an International Terminal.
Commenting on the expansion, Shruti Gupta, head of strategy at Balenzia in a statement said, “It’s with immense excitement and pride that we unveil our new store at CSMIA’s International Departure, a luminary event in Balenzia’s ever-evolving narrative. Positioning ourselves at CSMIA, a key international junction, enables us to broaden our audience reach, catering to both Indian and international customers, and offering them a chance to experience the best of craftsmanship in socks.”
“Balenzia is on a dynamic path of expansion and innovation, aiming to open more stores by the end of this financial year, further solidifying our position in the market and bringing Balenzia closer to our customers. Our vision is to make Balenzia a household name, synonymous with quality and style in socks,” she added.
Balenzia currently has a brick-and-mortar presence in cities like New Delhi, Mumbai, Bengaluru, Chennai, Lucknow, Surat, and Ludhiana. The brand retails online through its direct to customer website and on platforms including Myntra, Ajio, Tata Cliq, Nykaa, and Amazon India.
Source: Fashion Expert
